Creative intelligence collaboration
Creative intelligence collaboration
Creative intelligence collaboration
Slogar Lawyers
Rethinking legal communication
In the legal industry, the norms are clear: serious, corporate, distant. Slogar has been investing in marketing for a long time, but without real consistency between its messages, channels, and projected image.
The challenge
The brand lacked a clear positioning to convey what it truly is on the ground.
The challenge: breaking the cold image associated with lawyers and creating a human connection with people going through difficult situations following an accident.
The strategy
The objective was clear: to speak honestly, directly, and to show the reality experienced by people who are victims of workplace or road accidents.
To achieve this, we highlighted customer testimonials and messages from the owners to build a brand that is heartfelt, credible, and deeply human.
Creative direction
Real stories, concrete situations, and the right words to illustrate the complexity of the processes, the distress experienced and above all, Slogar’s real role in providing support.
Slogar Lawyers
The impact
Marketing acquisition cost per appointment
Impressions generated by TikTok ads
Increase in the number of leads
Slogar Lawyers
Rethinking legal communication
In the legal industry, the norms are clear: serious, corporate, distant. Slogar has been investing in marketing for a long time, but without real consistency between its messages, channels, and projected image.
The challenge
The brand lacked a clear positioning to convey what it truly is on the ground.
The challenge: breaking the cold image associated with lawyers and creating a human connection with people going through difficult situations following an accident.
The strategy
The objective was clear: to speak honestly, directly, and to show the reality experienced by people who are victims of workplace or road accidents.
To achieve this, we highlighted customer testimonials and messages from the owners to build a brand that is heartfelt, credible, and deeply human.
Creative direction
Real stories, concrete situations, and the right words to illustrate the complexity of the processes, the distress experienced and above all, Slogar’s real role in providing support.
Slogar Lawyers
The impact
Marketing acquisition cost per appointment
Impressions generated by TikTok ads
Increase in the number of leads
Slogar Lawyers
Rethinking legal communication
In the legal industry, the norms are clear: serious, corporate, distant. Slogar has been investing in marketing for a long time, but without real consistency between its messages, channels, and projected image.
The challenge
The brand lacked a clear positioning to convey what it truly is on the ground.
The challenge: breaking the cold image associated with lawyers and creating a human connection with people going through difficult situations following an accident.
The strategy
The objective was clear: to speak honestly, directly, and to show the reality experienced by people who are victims of workplace or road accidents.
To achieve this, we highlighted customer testimonials and messages from the owners to build a brand that is heartfelt, credible, and deeply human.
Creative direction
Real stories, concrete situations, and the right words to illustrate the complexity of the processes, the distress experienced and above all, Slogar’s real role in providing support.
Slogar Lawyers
The impact
Marketing acquisition cost per appointment
Impressions generated by TikTok ads
Increase in the number of leads
