Creative intelligence collaboration
Creative intelligence collaboration
Creative intelligence collaboration
Beneva Montreal Marathon
Live it
After the pandemic, the Beneva Montreal Marathon had to reconnect with its audience and relaunch an iconic event, in a context marked by changing consumer habits.
The challenge
Relaunching an iconic event after a forced pause, in a context where habits have changed.
The issue: lower interest in running following the pandemic.
The strategy
We built a 360 strategy designed to put the human experience back at the heart of the marathon.
The objective was to support participants before, during, and after the event by creating a consistent presence at every touchpoint, from the first message all the way to the finish line.
Creative direction
The creative approach was built around a simple, unifying message: “Live it”. A direct call to experience, emotion, and pushing yourself beyond your limits.
Beneva Montreal Marathon
The impact
Runners in this edition
social media followers
Increased engagement
Beneva Montreal Marathon
Live it
After the pandemic, the Beneva Montreal Marathon had to reconnect with its audience and relaunch an iconic event, in a context marked by changing consumer habits.
The challenge
Relaunching an iconic event after a forced pause, in a context where habits have changed.
The issue: lower interest in running following the pandemic.
The strategy
We built a 360 strategy designed to put the human experience back at the heart of the marathon.
The objective was to support participants before, during, and after the event by creating a consistent presence at every touchpoint, from the first message all the way to the finish line.
Creative direction
The creative approach was built around a simple, unifying message: “Live it”. A direct call to experience, emotion, and pushing yourself beyond your limits.
Beneva Montreal Marathon
The impact
Runners in this edition
social media followers
Increased engagement
Beneva Montreal Marathon
Live it
After the pandemic, the Beneva Montreal Marathon had to reconnect with its audience and relaunch an iconic event, in a context marked by changing consumer habits.
The challenge
Relaunching an iconic event after a forced pause, in a context where habits have changed.
The issue: lower interest in running following the pandemic.
The strategy
We built a 360 strategy designed to put the human experience back at the heart of the marathon.
The objective was to support participants before, during, and after the event by creating a consistent presence at every touchpoint, from the first message all the way to the finish line.
Creative direction
The creative approach was built around a simple, unifying message: “Live it”. A direct call to experience, emotion, and pushing yourself beyond your limits.
Beneva Montreal Marathon
The impact
Runners in this edition
social media followers
Increased engagement
