Creative intelligence collaboration
Creative intelligence collaboration
Creative intelligence collaboration
Laval Beer Festival
Excessively festive
New acquisition, new ambitions: the objective was clear: to strengthen local roots and make the festival an event Laval residents look forward to.
The challenge
The festival was moving forward, but without any real momentum.
The challenge: break away from the image of a traditional beer event and turn it into a distinctive, memorable experience.
The strategy
We worked on perception before performance by repositioning the festival as a complete summer experience rather than just a beer-related event.
The goal was to create a larger, more desirable territory that supports growth.
Creative direction
Who doesn’t love excess?
We embraced it.
In the tone, in the visuals, in the energy.
A more vibrant, bolder, more memorable festival.
Laval Beer Festival
The impact
Ad impressions
Return on ad spend
Worn during the event
Friday
Saturday
Recap
Laval Beer Festival
Excessively festive
New acquisition, new ambitions: the objective was clear: to strengthen local roots and make the festival an event Laval residents look forward to.
The challenge
The festival was moving forward, but without any real momentum.
The challenge: break away from the image of a traditional beer event and turn it into a distinctive, memorable experience.
The strategy
We worked on perception before performance by repositioning the festival as a complete summer experience rather than just a beer-related event.
The goal was to create a larger, more desirable territory that supports growth.
Creative direction
Who doesn’t love excess?
We embraced it.
In the tone, in the visuals, in the energy.
A more vibrant, bolder, more memorable festival.
Laval Beer Festival
The impact
Ad impressions
Return on ad spend
Worn during the event
Friday
Saturday
Recap
Laval Beer Festival
Excessively festive
New acquisition, new ambitions: the objective was clear: to strengthen local roots and make the festival an event Laval residents look forward to.
The challenge
The festival was moving forward, but without any real momentum.
The challenge: break away from the image of a traditional beer event and turn it into a distinctive, memorable experience.
The strategy
We worked on perception before performance by repositioning the festival as a complete summer experience rather than just a beer-related event.
The goal was to create a larger, more desirable territory that supports growth.
Creative direction
Who doesn’t love excess?
We embraced it.
In the tone, in the visuals, in the energy.
A more vibrant, bolder, more memorable festival.
Laval Beer Festival
The impact
Ad impressions
Return on ad spend
Worn during the event
Friday
Saturday
Recap
