Creative intelligence collaboration
Creative intelligence collaboration
Creative intelligence collaboration
Demers Ambulances
65 years of innovation, looking to the future
A North American leader in ambulance manufacturing for over 65 years, Demers Ambulances wished to leverage this milestone anniversary to evolve its digital presence. The existing site no longer reflected the innovation, expertise, and quality that distinguish the brand. The objective was to create a platform that matched its leadership and international ambitions.
The challenge
Modernizing the digital experience of a well-known brand while respecting its heritage.
The challenge: to design a website capable of showcasing highly technical products, better supporting buyers in their decision-making process, and strengthening the brand image with emergency services throughout North America.
The strategy
We have completely redesigned the user experience to simplify vehicle discovery, highlight Demers' innovations, and create a seamless journey for both future clients and partners.
Creative direction
A website in the image of Demers: modern, precise, and high-performing.
Each section was designed to convey the manufacturing quality, innovation, and reliability that have characterized the brand for 65 years. The large-format visuals, exclusive photography, and clean interface place the vehicles at the center of the experience and reinforce the company's premium perception.
Demers Ambulances
The impact
increase in organic traffic
bounce rate reduction
increase in average time spent on the site
Demers Ambulances
65 years of innovation, looking to the future
A North American leader in ambulance manufacturing for over 65 years, Demers Ambulances wished to leverage this milestone anniversary to evolve its digital presence. The existing site no longer reflected the innovation, expertise, and quality that distinguish the brand. The objective was to create a platform that matched its leadership and international ambitions.
The challenge
Modernizing the digital experience of a well-known brand while respecting its heritage.
The challenge: to design a website capable of showcasing highly technical products, better supporting buyers in their decision-making process, and strengthening the brand image with emergency services throughout North America.
The strategy
We have completely redesigned the user experience to simplify vehicle discovery, highlight Demers' innovations, and create a seamless journey for both future clients and partners.
Creative direction
A website in the image of Demers: modern, precise, and high-performing.
Each section was designed to convey the manufacturing quality, innovation, and reliability that have characterized the brand for 65 years. The large-format visuals, exclusive photography, and clean interface place the vehicles at the center of the experience and reinforce the company's premium perception.
Demers Ambulances
The impact
increase in organic traffic
bounce rate reduction
increase in average time spent on the site
Demers Ambulances
65 years of innovation, looking to the future
A North American leader in ambulance manufacturing for over 65 years, Demers Ambulances wished to leverage this milestone anniversary to evolve its digital presence. The existing site no longer reflected the innovation, expertise, and quality that distinguish the brand. The objective was to create a platform that matched its leadership and international ambitions.
The challenge
Modernizing the digital experience of a well-known brand while respecting its heritage.
The challenge: to design a website capable of showcasing highly technical products, better supporting buyers in their decision-making process, and strengthening the brand image with emergency services throughout North America.
The strategy
We have completely redesigned the user experience to simplify vehicle discovery, highlight Demers' innovations, and create a seamless journey for both future clients and partners.
Creative direction
A website in the image of Demers: modern, precise, and high-performing.
Each section was designed to convey the manufacturing quality, innovation, and reliability that have characterized the brand for 65 years. The large-format visuals, exclusive photography, and clean interface place the vehicles at the center of the experience and reinforce the company's premium perception.
Demers Ambulances
The impact
increase in organic traffic
bounce rate reduction
increase in average time spent on the site
