Creative intelligence collaboration
Creative intelligence collaboration
Creative intelligence collaboration
Beers & Flavours of Chambly
An enhanced experience
Quebec has never had as many events as it does today. In an overloaded summer calendar, Bières & Saveurs de Chambly had to contend with increased competition and an increasingly busy public.
The challenge
In a market saturated with events, the challenge was no longer to attract, but to convince.
The challenge: Being able to stand out, both in the field and in communications.
The strategy
We refocused all communications around one strong principle: the unique experience of festival-goers.
The goal was to evolve from a tasting festival into a true festive playground and transform a simple outing into a memorable experience.
This shift was accompanied by a more confident, creative, and bold rebranding, matching the scale of the event.
Creative direction
Creativity was expressed through a series of original new features: hot-dog eating contests, hot sauce challenges, themed days, Brewers' Christmas, beer of the year, and much more.
A refreshed brand identity that fully embraces its mission: to create a unique, unifying moment that can’t be replicated anywhere else.
Beers & Flavours of Chambly
The impact
Increase in advertising return on investment
Advertising investment
Number of impressions over 4 months on social media
Captured at the heart of the event, the videos were conceived, produced, and edited all in the same day. Real-time work to convey the energy, atmosphere, and key highlights as soon as the event came to a close.
Friday
Sunday
Recap
Beers & Flavours of Chambly
An enhanced experience
Quebec has never had as many events as it does today. In an overloaded summer calendar, Bières & Saveurs de Chambly had to contend with increased competition and an increasingly busy public.
The challenge
In a market saturated with events, the challenge was no longer to attract, but to convince.
The challenge: Being able to stand out, both in the field and in communications.
The strategy
We refocused all communications around one strong principle: the unique experience of festival-goers.
The goal was to evolve from a tasting festival into a true festive playground and transform a simple outing into a memorable experience.
This shift was accompanied by a more confident, creative, and bold rebranding, matching the scale of the event.
Creative direction
Creativity was expressed through a series of original new features: hot-dog eating contests, hot sauce challenges, themed days, Brewers' Christmas, beer of the year, and much more.
A refreshed brand identity that fully embraces its mission: to create a unique, unifying moment that can’t be replicated anywhere else.
Beers & Flavours of Chambly
The impact
Increase in advertising return on investment
Advertising investment
Number of impressions over 4 months on social media
Captured at the heart of the event, the videos were conceived, produced, and edited all in the same day. Real-time work to convey the energy, atmosphere, and key highlights as soon as the event came to a close.
Friday
Sunday
Recap
Beers & Flavours of Chambly
An enhanced experience
Quebec has never had as many events as it does today. In an overloaded summer calendar, Bières & Saveurs de Chambly had to contend with increased competition and an increasingly busy public.
The challenge
In a market saturated with events, the challenge was no longer to attract, but to convince.
The challenge: Being able to stand out, both in the field and in communications.
The strategy
We refocused all communications around one strong principle: the unique experience of festival-goers.
The goal was to evolve from a tasting festival into a true festive playground and transform a simple outing into a memorable experience.
This shift was accompanied by a more confident, creative, and bold rebranding, matching the scale of the event.
Creative direction
Creativity was expressed through a series of original new features: hot-dog eating contests, hot sauce challenges, themed days, Brewers' Christmas, beer of the year, and much more.
A refreshed brand identity that fully embraces its mission: to create a unique, unifying moment that can’t be replicated anywhere else.
Beers & Flavours of Chambly
The impact
Increase in advertising return on investment
Advertising investment
Number of impressions over 4 months on social media
Captured at the heart of the event, the videos were conceived, produced, and edited all in the same day. Real-time work to convey the energy, atmosphere, and key highlights as soon as the event came to a close.
Friday
Sunday
Recap
