We do it for others—we’ve been talking about it for a long time. But we had never done it for ourselves.
Since 2018, we’ve changed. In face. In direction. In colour. But never in nature.
We wrote this sentence while thinking about everything 3 Sphères has gone through, and everything that has shaped us. Because a brand is not just a logo. And an agency is much more than the projects orbiting around it. It’s a team building together, a way of listening, thinking, creating. It’s a mindset that solidifies project after project.
The problem is that later always ends up arriving.
The real turning point
After losing our ship captain on July 7, 2021, we kept moving forward. We delivered. We held on. We kept going… for her. Except we hadn’t taken the time to look at the version of 3 Sphères without her. Not really. Not head-on. Our conclusion? A brand isn’t maintained by sheer force. It gets clarified. It gets named. It gets owned.
That’s why we chose March 6 as a key moment to unveil our new identity. To celebrate this new era of 3 Sphères, we wanted to pay one final tribute to Rébecca. She would be celebrating her 29th birthday today.
The shoemaker’s children, agency edition
We spend our lives repeating it: an identity isn’t just a logo. It’s a direction. A consistency. A positioning you can feel in every action. And yet, we got caught up in the game.
Because we naturally step back for our clients. Because our clients become our partners, sometimes even friends. Because our reflex is to let the work speak for us. And by continuously “letting the work speak,” our brand was speaking less loudly.
We underestimated the impact this could have. On our sense of belonging. On our shared vision. On our alignment.
What we really wanted to fix:
1. Realign with our nature
This branding needed to reflect what has remained intact: the balance between empathy, analytical thinking, and creativity
2. Stop hiding behind our mandates
We’re professional, but alive. We speak honestly. We get straight to the point. Every sentence matters. It had to show. Be felt. Be read.
3. Spotlight the talent of our creatives
When the right minds meet, ideas take on unexpected dimensions.
This rebrand highlights the strength of our collective: rigour, boldness, and humanity behind the deliverables. Not to award ourselves a trophy. Simply to be consistent with what we sell and who we are.
A rebrand is not a rupture. It’s a new chapter.
We didn’t choose to redo a rebrand just to give ourselves a taste of something new. We redid it to get it right. To show our true nature.
To honour 8 years of evolution. To name what still drives us: contributing to what matters, to what makes us vibrate, to what keeps us awake at night.
And above all because, at some point, a brand that evolves over time has two choices: keep going on autopilot or take the wheel again.
We chose the wheel.
Welcome to our new chapter.
